How To Grow Your Business with Video Marketing

 

Video marketing is a more modern form of marketing used by organizations to promote their brands, sell products and services. They are brief videos, 1-5 minutes, created and shared on platforms like YouTube, Instagram, Facebook, etc, to reap exposure.

It’s not a secret that a large number of audiences nowadays prefer video content more than static content. Thus, video advertising will assist you to increase the weightage of your campaign. These can incorporate any likes of reviews, explainer, training, amusement, how-to recordings, and much more.

I’ve taken the liberty to list a few stats regarding video marketing to help you gain a better insight into its significance and position in the industry:

1. By 2019, over 80% of internet traffic is projected to be claimed through videos.

2. There was a 49% growth in income seen in brands that used video marketing as opposed to those brands that didn’t.

3. Social videos generate up to 1200% more shares in contrast to pictures and text combined.

4. Using the term ‘video’ in an email subject line increases open rates by 19% and boosts in CTR are up to 65%.

5. Up to 4 times as many clients would select to watch a product video over reading a product description.

6. An common user is said to spend 88% more time on a website with video.

7. 97% of entrepreneurs believe that videos help their customers understand products better.

Now let’s study why you need to start video marketing to grow your business.

1. Instils an experience of trust

Videos act as a pillar for your product and make it unique. Using videos will assist your client gain a clearer image of your product and help gain their trust. A video that consists of testimonials or features the founder and/or team of your organization could be the reason a customer chooses to engage with you.

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